What is inbound marketing and why it is important

Inbound marketing is a unique approach to marketing. Instead on blasting and bombasting content and ads on consumers forcefully, inbound market functions in a subtle way by providing information, guidance, direction and delight.

Inbound marketing respects the space and privacy of the consumer. It only suggests and encourages through content, be it through flyers, newspaper and magazine articles or through events.

The customer gets the information subtly and is able to assimilate it well which finally lead to the customer being led to the companies marketplace and buying the product, finally leading to customer delight according to SachinUppal Growth Advisor

Inbound marketing brings the customer to the company rather than the company going to the customer and thus there are much more chances of sales and conversions.

These are the reasons why inbound marketing is important:

• ·         AFFORDABILITY

Inbound marketing is affordable and cost effective. You don’t have to spend thousands of rupees for your marketing campaign and you can start small. Sachin Uppal says that by writing articles in newspapers and magazines and distributing flyers you can easily attract customers and multiply your business

• ·         IT'S NATURAL

Inbound marketing is not pushy. It does not force content on the customers. It only suggests and that is the best way to convince the customer. The customer feels good that his privacy is not violated and by subtle references there are more chances of him converting

• ·         GETS MORE LEADS AT LESS COST

Inbound marketing gets many leads as whosoever reads the content will automatically be attracted to your product or service as subtle and subliminal messages work wonders in marketing and you can do all this at a fraction of the cost of outbound marketing.

• ·         LONG LASTING

The impact of inbound marketing stays with the customer because it makes its way to the subconscious mind of the customer. So whenever a need for a product arises he will automatically be directed to your product or service

Read More - Native Advertise- The effective way of marketing