Even today TV has a wider reach than other mediums of
entertainment and thus TV ads are very effective in creating goodwill and
increasing recall value in the minds of the customers. TV is also the preferred
medium for most housewives who are the buying decision makers in the
households.
These are the
reasons why TV ads are still a great marketing medium:
- · WIDER REACH
Most middle class households have TV’s nowadays and many of
the families spend hours glued to the TV. The popularity of TV’s is very wide
and even the lower middle class identifies with the serials and movies coming
on TV. As TV ads have a wider reach and a bigger audience they make for great
investment as they reach almost every other household and especially to the
housewives who are the main shoppers in the family as per Sachin Uppal Growth Advisor.
- · PREFERRED MEDIUM
The TV is on at least 4 hours a day be it watching, News,
Movies or serials and thus as the TV is the preferred medium of entertainment
for most Indian households, it makes complete sense in giving ads on TV as they
will reach the highest number of viewers as TV is the preferred medium for most
Indians states Sachin Uppal Growth Advisor.
- · EFFECTIVENESS
Ads on TV have subliminal messages hidden behind them and
are very effective in sending messages across the subconscious mind and this
tends to build a space for the brand in the individuals mind and he will prefer
the advertised product as compared to other competitor’s products while making
the buying decision.
- · RECALL VALUE
Well-made TV ads have a very high recall value. Everyone
remembers the Nirma ad or the Cadbury ads as they have struck a chord with the
audience and keep them captivated and finally help them make their buying
decisions, states Sachin Uppal, Growth Advisor.
- · TRUST AND GOODWILL
By giving ads on TV the company increases its trust level
and goodwill. More and more people get influenced through TV ads and tend to
buy the products which are advertised on TV. Thus TV ads are the best and most
preferred means of marketing and advertising says Sachin Uppal.
Thus TV ads can help you increase the popularity and
goodwill of your product and you will also get the benefit of word of mouth
advertising as people tend to discuss what they watch on TV.
No comments:
Post a Comment