Offline and real world marketing is still in vogue and there
are many different old school methods which work today too. Marketers should
take advantage of all the different offline and real world marketing strategies
so as to make a mark for themselves and create a niche for their brand.
These are some
offline marketing strategies which still work today:
- · BUSINESS CARDS
Good and interesting business cards will always help clients
take notice. You can add a picture or two on your card as well and you can
write about the USP’s of your company and a small gist about what you do.
People still preserve business cards and refer to them whenever they have a
requirement. Thus your business card should be sleek and smart and should catch
the attention of the client or the customer according to Sachin Uppal GrowthAdvisor.
- · CONTESTS AND GIFTS AND QUIZZES
It is also a good idea to organize contests and quizzes and
give souvenirs to all who are present. You can give a company logo embossed cup
or a logo t-shirt and this will make the customer take notice and he will be
reminded of your company and your brand whenever he wears the t-shirt or
whenever she drinks coffee from the cup as states Sachin Uppal.
- · MAKING COLD CALLS
Although most businesses think that making cold calls is
passé, it actually isn’t. Even today many customers are acquired through cold
calling and although it has low conversion rates and success rate it is still
worth a go as it does contribute to the business success says Growth Advisor
Sachin Uppal.
- · SPONSORING A COMMUNITY EVENT
It is also a good idea to sponsor a community event. This
way you garner goodwill and also promote your brand on a public platform for a
very low investment. Thus this is the most effective way of keeping your brand
in the minds of the customers as whenever they will think of the event they
will also be reminded of your brand.
- · GUERILLA MARKETING
This kind of marketing is still in vogue and can be a very
creative endeavor too. You can have flash board holding young girls with the
logo of your brand on the highway, you can dress salespersons as cartoon
characters and promote your brand and there are many more ways of doing it. The
basic purpose is to create a surprise and thrilling experience and be in the
mind of the customer states Sachin Uppal.
Thus by using these offbeat offline marketing strategies you
can grow your brand and business and take advantage of business opportunities
by getting customers interested in your product and becoming brand loyal to
your company according to Sachin Uppal Growth Advisor.
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