OFFLINE STRATEGIES WHICH STILL WORK IN TODAY'S BUSINESS ENVIRONMENT

Offline and real world marketing is still in vogue and there are many different old school methods which work today too. Marketers should take advantage of all the different offline and real world marketing strategies so as to make a mark for themselves and create a niche for their brand.

These are some offline marketing strategies which still work today:

• ·         BUSINESS CARDS

Good and interesting business cards will always help clients take notice. You can add a picture or two on your card as well and you can write about the USP’s of your company and a small gist about what you do. People still preserve business cards and refer to them whenever they have a requirement. Thus your business card should be sleek and smart and should catch the attention of the client or the customer according to Sachin Uppal GrowthAdvisor.

• ·         CONTESTS AND GIFTS AND QUIZZES

It is also a good idea to organize contests and quizzes and give souvenirs to all who are present. You can give a company logo embossed cup or a logo t-shirt and this will make the customer take notice and he will be reminded of your company and your brand whenever he wears the t-shirt or whenever she drinks coffee from the cup as states Sachin Uppal.

• ·         MAKING COLD CALLS

Although most businesses think that making cold calls is passé, it actually isn’t. Even today many customers are acquired through cold calling and although it has low conversion rates and success rate it is still worth a go as it does contribute to the business success says Growth Advisor Sachin Uppal.

• ·         SPONSORING A COMMUNITY EVENT

It is also a good idea to sponsor a community event. This way you garner goodwill and also promote your brand on a public platform for a very low investment. Thus this is the most effective way of keeping your brand in the minds of the customers as whenever they will think of the event they will also be reminded of your brand.

• ·         GUERILLA MARKETING

This kind of marketing is still in vogue and can be a very creative endeavor too. You can have flash board holding young girls with the logo of your brand on the highway, you can dress salespersons as cartoon characters and promote your brand and there are many more ways of doing it. The basic purpose is to create a surprise and thrilling experience and be in the mind of the customer states Sachin Uppal.

Thus by using these offbeat offline marketing strategies you can grow your brand and business and take advantage of business opportunities by getting customers interested in your product and becoming brand loyal to your company according to Sachin Uppal Growth Advisor.

Read More - THE IMPORTANCE OF TRADITIONAL MARKETING IN A MODERN WORLD