MISTAKES TO AVOID IN YOUR MARKETING CAMPAIGN

There are a lot of things that have to be kept in mind while finalizing your marketing strategy and plan. You need to keep the customer delighted and also make profits. Many times we end up taking rash decisions which dents our brand image and customer base and thus it is very important to anticipate the mistakes and avoid them as much as possible

These are some mistakes you should avoid while planning your marketing strategy:

·         LACK OF RESEARCH AND TESTING

It is very important to research and test your product before you finally launch it. You should conduct surveys and distribute free samples and take the feedback seriously so that you can mold your final product according to the customer tastes and requirement

·         GAUGING TARGET MARKET

It is critical to understand and narrow down your target market. Then you can study the psychology of that particular market segment and can decide on a marketing strategy which will attract your target audience, according to Sachin Uppal Growth Advisor.

·         CUSTOMER RETENTION

Once you have a customer base, you should not take them for granted. You should focus on retaining your already existing customers by providing them with satisfaction and delight and then should you target acquiring more customers. The key to marketing success is never to take your customers for granted

·         IMITATING COMPETETIORS

Another mistake to avoid is to imitate competitors. You have to have your own USP. You need to be different and unique. You need to build your brand in such a manner that it stands for uniqueness and quality. Don imitate instead improvise and create and you will be successful according to Sachin Uppal Growth advisor.

·         LACK OF PERSONALIZATION

It is very important to aim towards customer delight and add personalization to your client interactions like wishing them on birthdays and anniversaries. This shows the customer that you really care and he will thus become loyal to your brands and product states Sachin Uppal.

Finally it is very important to understand that the customer is the reason for your business to exist and he should be treated like royalty. By avoiding the above mentioned mistakes you can make your marketing campaign successful and promote and make profit successfully.

Read More - What is inbound marketing and why it is important

What is inbound marketing and why it is important

Inbound marketing is a unique approach to marketing. Instead on blasting and bombasting content and ads on consumers forcefully, inbound market functions in a subtle way by providing information, guidance, direction and delight.

Inbound marketing respects the space and privacy of the consumer. It only suggests and encourages through content, be it through flyers, newspaper and magazine articles or through events.

The customer gets the information subtly and is able to assimilate it well which finally lead to the customer being led to the companies marketplace and buying the product, finally leading to customer delight according to SachinUppal Growth Advisor

Inbound marketing brings the customer to the company rather than the company going to the customer and thus there are much more chances of sales and conversions.

These are the reasons why inbound marketing is important:

• ·         AFFORDABILITY

Inbound marketing is affordable and cost effective. You don’t have to spend thousands of rupees for your marketing campaign and you can start small. Sachin Uppal says that by writing articles in newspapers and magazines and distributing flyers you can easily attract customers and multiply your business

• ·         IT'S NATURAL

Inbound marketing is not pushy. It does not force content on the customers. It only suggests and that is the best way to convince the customer. The customer feels good that his privacy is not violated and by subtle references there are more chances of him converting

• ·         GETS MORE LEADS AT LESS COST

Inbound marketing gets many leads as whosoever reads the content will automatically be attracted to your product or service as subtle and subliminal messages work wonders in marketing and you can do all this at a fraction of the cost of outbound marketing.

• ·         LONG LASTING

The impact of inbound marketing stays with the customer because it makes its way to the subconscious mind of the customer. So whenever a need for a product arises he will automatically be directed to your product or service

Read More - Native Advertise- The effective way of marketing