Why Companies are Choosing CRM over Traditional Marketing-Sachin Uppal

Gone are the days of Traditional Marketing where marketing was based on the processes of BD executives and sales managers. The rules of the game have changes and companies are now going digital.

Digital marketing is not only cost-effective but also has a broad reach. A good CRM helps you collect, manage and analyze customer data so that you can understand your strengths and weaknesses and finally provide customer delight

A CRM helps you in many different ways. It makes everything organized and there is less chance for error. Moreover CRM is cost effective and a user-friendly.CRM can improve responsiveness and make the customer experience pleasant and enjoyable.

Here are some reasons why Companies are going for CRM as against Traditional Marketing Tools:

1.   It has Automated Operations

A CRM has its own intelligence. It avoids duplication and makes consumer data organized. It also is responsive and improves the customer experience. With the cloud-based technology gaining strength, your CRM can be accessed from anywhere in the world. This makes economic sense and leads to higher more focused productivity and efficiency.

2. CRM makes Marketing Success Measurable

CRM organizes and analyses data and, unlike traditional marketing tools, is measurable. It logs in Customer Feedback, data on repeat customers, brand sentiment and enquires made.

You can see in real time terms through graphs and pie charts in how your campaign is going. A tool which was not possible in the days of traditional marketing.

2    3. CRM helps provide Intuitive Data Analysis

CRM lets you peak into the minds of the customer. You gain access to intelligence on consumer behavior and preferences. Also through predictive analysis you can analyze whether you want to launch a campaign or not based on predictive data. This saves cost and maximizes resourcefulness

3.       

      4. CRM provides Integrated Solutions

A good CRM accumulates data from customer outreach platforms spread across mobile, social media, real-time chat support, email, telephonic and face to face. This integration of data can be subjected to analysis and budgets and strategies can be devised which will maximize output in all different dimensions.

About Sachin Uppal

Sachin Uppal is an exemplary personality in the field of Marketing and Consumer communication. He comes with 14 years of experience and has contributed to organizations such as Wipro Technologies, National Instruments, Wipro HealthCare and Naseba. 

He has mastered the art of marketing and has contributed to these organizations in the fields of Marketing Acquisition, Retention, Product, Analytics and Brand Management.

Currently Sachin Uppal is the Chief Marketing Officer at Games24x7 Pvt. Ltd... Games24x7 is the largest provider of mobile games in India and Sachin’s contribution has gone a long way in making it the same. This company is the only Tiger Global funded profit making company in the B2C area.

Read More: Ways through which a'Data-Driven' Approach Anticipates Buyer Behavior 

Ways through which a 'Data-Driven' Approach Anticipates Buyer Behavior - Sachin Uppal

Data is very critical to prioritization, focus and finding out your target customers. A data driven marketing approach helps you analyze, understand and gauge the mind of the consumer and thus gives insights about the customer’s mindsets and shopping habits.

Here are some ways in which you can use the data driven approach to understand the mind of the customer:

·         CUSTOMER PROFILE INSIGHTS

The best way to optimize resources is to first find out, who your Target customers actually are. This information lets you know where you’re being the most successful and who’s responding best both to your company’s services and your inside sales efforts.

By focusing on the interested customers you are able to narrow down your ad spending and gain maximum revenue with minimum cost.

·         ALIGNMENT WITH THE ORGANISATION

Data about habits, mindset and preference of your prospective buyers is a great resource to have as it helps you align your organization’s plans and goals, and also the product with the customer preferences and expectations.

If you share this information and update with the product-development team it provides additional input for potential future-features that the team may not have considered.

Similarly, you can share with the sales team so as to empower those team members with the terms and hot points that will most likely resonate in selling situations.

·         CUSTOMER PREFRENCES, NEEDS AND WANTS

Gathering data about what kind of ad media the customer is preferring is a great tool and it goes a great way in disclosing the preference of the customer and the medium he most subscribes to.

A print ad would work for someone, while a small video for someone else. By gathering and analyzing data through CRM and other tools we are able to gauge the customer’s needs and wants and also his preferences. This leads to organizational customer alignment and to more profit and sales with minimum wastage and cost.

·         DOCUMENTATION OF BUYER LIFE CYCLE

Now you capture data from website analytics, web forms, email marketing with open rates or social media stats. This data helps you understand the buyer’s life cycle better. You see statistics which help you in focusing and prioritizing and using your resources in a more productive fruitful way.

About Sachin Uppal

Sachin Uppal is an exemplary personality in the field of Marketing and Consumer communication. He comes with a 14 years of experience and has contributed to organizations such as Wipro Technologies   , National Instruments, Wipro HealthCare and Naseba. He has mastered the art of marketing and has contributed to these organizations in the fields of Marketing Acquisition, Retention, Product, Analytics and Brand Management.

Currently Sachin Uppal is the Chief Marketing Officer at Games24x7 Pvt. Ltd... Games24x7 is the largest provider of mobile games in India and Sachin’s contribution has gone a long way in making it the same. This company is the only Tiger Global funded profit making company in the B2C area.