OFFLINE STRATEGIES WHICH STILL WORK IN TODAY'S BUSINESS ENVIRONMENT

Offline and real world marketing is still in vogue and there are many different old school methods which work today too. Marketers should take advantage of all the different offline and real world marketing strategies so as to make a mark for themselves and create a niche for their brand.

These are some offline marketing strategies which still work today:

• ·         BUSINESS CARDS

Good and interesting business cards will always help clients take notice. You can add a picture or two on your card as well and you can write about the USP’s of your company and a small gist about what you do. People still preserve business cards and refer to them whenever they have a requirement. Thus your business card should be sleek and smart and should catch the attention of the client or the customer according to Sachin Uppal GrowthAdvisor.

• ·         CONTESTS AND GIFTS AND QUIZZES

It is also a good idea to organize contests and quizzes and give souvenirs to all who are present. You can give a company logo embossed cup or a logo t-shirt and this will make the customer take notice and he will be reminded of your company and your brand whenever he wears the t-shirt or whenever she drinks coffee from the cup as states Sachin Uppal.

• ·         MAKING COLD CALLS

Although most businesses think that making cold calls is passé, it actually isn’t. Even today many customers are acquired through cold calling and although it has low conversion rates and success rate it is still worth a go as it does contribute to the business success says Growth Advisor Sachin Uppal.

• ·         SPONSORING A COMMUNITY EVENT

It is also a good idea to sponsor a community event. This way you garner goodwill and also promote your brand on a public platform for a very low investment. Thus this is the most effective way of keeping your brand in the minds of the customers as whenever they will think of the event they will also be reminded of your brand.

• ·         GUERILLA MARKETING

This kind of marketing is still in vogue and can be a very creative endeavor too. You can have flash board holding young girls with the logo of your brand on the highway, you can dress salespersons as cartoon characters and promote your brand and there are many more ways of doing it. The basic purpose is to create a surprise and thrilling experience and be in the mind of the customer states Sachin Uppal.

Thus by using these offbeat offline marketing strategies you can grow your brand and business and take advantage of business opportunities by getting customers interested in your product and becoming brand loyal to your company according to Sachin Uppal Growth Advisor.

Read More - THE IMPORTANCE OF TRADITIONAL MARKETING IN A MODERN WORLD

THE IMPORTANCE OF TRADITIONAL MARKETING IN A MODERN WORLD

Traditional marketing is still very much in and is here to stay as Indian customers want face to face interaction and want to see and touch the product before going for it. They want a face for the product and want a demo before buying the product. Thus traditional marketing is still very much effective and makes sense from an Indian consumer point of view.

These are some reasons why traditional marketing is still important in the modern world:

• ·         REAL WORLD IS REAL WORLD

Even though digital marketing is catching up, real world is still real world and thus most Indian customers still prefer to buy after seeing and feeling the product. Most youngsters are no doubt buying a lot of products online but most other age groups are still buying products from tradition sources like shops and showrooms and thus traditional marketing is still in vogue according to Sachin Uppal Growth advisor.

• ·         TRADITIONAL MINDSETS OF CUSTOMERS

Most Indian customers have a traditional mindset and are uncomfortable buying a product without seeing and feeling it. They feel it is a big risk going for a product without feeling, touching and seeing it and thus it becomes critical to undertake traditional marketing as the middle class Indian mind is still traditional.

• ·         FACE TO FACE HUMAN INTERACTION AND TRUST

Indians prefer face to face interaction and want a demo of the product before going for it and thus traditional marketing like billboards and newspaper ads still attract the customers who subscribe to these traditional sources like TV, radio and newspapers. Moreover customers want to have a face to face interaction with the sales person and buy on trust and guarantee states Sachin Uppal Growtth Advisor.

• ·         LACK OF TRUST IN ONLINE MARKETING AND PRODUCTS

Many times products bought online are defective and damaged and it becomes a tough ordeal getting it replaced and thus Indian customers want to go to a shop see the product, test it and then go for it. There is still a lack of trust in online marketing and traditional sources are still preferred.

• ·         HUMAN FACTOR

Indian consumers want the human factor in the product they are purchasing. They want a face for the product and want face to face interaction which is not possible in online marketing.

Thus traditional marketing is here to stay and it has its own traditional market which will never die off.

Read More - MISTAKES TO AVOID IN YOUR MARKETING CAMPAIGN