THE IMPORTANCE OF TRADITIONAL MARKETING IN A MODERN WORLD

Traditional marketing is still very much in and is here to stay as Indian customers want face to face interaction and want to see and touch the product before going for it. They want a face for the product and want a demo before buying the product. Thus traditional marketing is still very much effective and makes sense from an Indian consumer point of view.

These are some reasons why traditional marketing is still important in the modern world:

• ·         REAL WORLD IS REAL WORLD

Even though digital marketing is catching up, real world is still real world and thus most Indian customers still prefer to buy after seeing and feeling the product. Most youngsters are no doubt buying a lot of products online but most other age groups are still buying products from tradition sources like shops and showrooms and thus traditional marketing is still in vogue according to Sachin Uppal Growth advisor.

• ·         TRADITIONAL MINDSETS OF CUSTOMERS

Most Indian customers have a traditional mindset and are uncomfortable buying a product without seeing and feeling it. They feel it is a big risk going for a product without feeling, touching and seeing it and thus it becomes critical to undertake traditional marketing as the middle class Indian mind is still traditional.

• ·         FACE TO FACE HUMAN INTERACTION AND TRUST

Indians prefer face to face interaction and want a demo of the product before going for it and thus traditional marketing like billboards and newspaper ads still attract the customers who subscribe to these traditional sources like TV, radio and newspapers. Moreover customers want to have a face to face interaction with the sales person and buy on trust and guarantee states Sachin Uppal Growtth Advisor.

• ·         LACK OF TRUST IN ONLINE MARKETING AND PRODUCTS

Many times products bought online are defective and damaged and it becomes a tough ordeal getting it replaced and thus Indian customers want to go to a shop see the product, test it and then go for it. There is still a lack of trust in online marketing and traditional sources are still preferred.

• ·         HUMAN FACTOR

Indian consumers want the human factor in the product they are purchasing. They want a face for the product and want face to face interaction which is not possible in online marketing.

Thus traditional marketing is here to stay and it has its own traditional market which will never die off.

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