KEY QUALITIES TO LOOK AT A BUSINESS ADVISOR

A good business advisor is a team player. He leads from the front and is not afraid of multitasking or delegation. He distributes credit and leads the company to financial and social prosperity.

According to Sachin Uppal the most important quality of a good business advisor is that he does not demand respect but commands respect and this he inculcates in all the leaders of the business.

These are some key qualities to look at in a Business Advisor:

•          CAPABILITY

A good business advisor will have the capability and competence of turning the idea into a business success and he will not leave any stone un-turned to see to it that the business idea blooms into a mega business which brings in revenues into crores.

•          PAST EXPERIENCE

A good business advisor will come with a lot of experience of converting any business into a successful venture. With his experience and expertise he will make sure that the business heads in the right direction and with his guidance the business will flourish and prosper as per Sachin Uppal Growth Advisor.

•          EXPERTISE

A good business advisor will have the expertise of and understanding of the marketing and advertising aspects of the business. He should be able to guide the leaders of the business into taking marketing decisions which prove worthy and bring success to the organization.

•         QUALIFICATIONS

A good business advisor should be well qualified and should be at least an MBA. He should also have teaching and coaching experience and he should be having all the necessary certifications which prove that he is a competent growth advisor according to Sachin Uppal.

•          DELEGATION

A good business advisor will be able to delegate and multitask. He will be a team player and he will not dominate, rather he will function as a participant in the company’s growth story. He will not run after taking credit instead he will give credit where it is due.

•          LEADERSHIP

Leadership and team spirit are two very important characteristics of a good business advisor and he will take the company with him. He will not seek special treatment or privileges instead he will distribute the credit thus he will nurture talent and bring forth prosperity for the business.

•          PROBLEM SOLVER

Problem solving is a key skill which a good business advisor should possess. He should be able to look at problems as challenges and be able to guide the business out from trouble by using his acumen and creative intelligence coupled with innovation.

Thus a good Business advisor will always keep the companies interests before his own interest. For him the company and its success is a priority and he will do his very best to ensure that the company prospers and grows financially and socially.

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THE BENEFITS OF GIVING ADS ON TV

Even today TV has a wider reach than other mediums of entertainment and thus TV ads are very effective in creating goodwill and increasing recall value in the minds of the customers. TV is also the preferred medium for most housewives who are the buying decision makers in the households.

These are the reasons why TV ads are still a great marketing medium:

• ·         WIDER REACH

Most middle class households have TV’s nowadays and many of the families spend hours glued to the TV. The popularity of TV’s is very wide and even the lower middle class identifies with the serials and movies coming on TV. As TV ads have a wider reach and a bigger audience they make for great investment as they reach almost every other household and especially to the housewives who are the main shoppers in the family as per Sachin Uppal Growth Advisor.

• ·         PREFERRED MEDIUM

The TV is on at least 4 hours a day be it watching, News, Movies or serials and thus as the TV is the preferred medium of entertainment for most Indian households, it makes complete sense in giving ads on TV as they will reach the highest number of viewers as TV is the preferred medium for most Indians states Sachin Uppal Growth Advisor.

• ·         EFFECTIVENESS

Ads on TV have subliminal messages hidden behind them and are very effective in sending messages across the subconscious mind and this tends to build a space for the brand in the individuals mind and he will prefer the advertised product as compared to other competitor’s products while making the buying decision.

• ·         RECALL VALUE

Well-made TV ads have a very high recall value. Everyone remembers the Nirma ad or the Cadbury ads as they have struck a chord with the audience and keep them captivated and finally help them make their buying decisions, states Sachin Uppal, Growth Advisor.

• ·         TRUST AND GOODWILL

By giving ads on TV the company increases its trust level and goodwill. More and more people get influenced through TV ads and tend to buy the products which are advertised on TV. Thus TV ads are the best and most preferred means of marketing and advertising says Sachin Uppal.

Thus TV ads can help you increase the popularity and goodwill of your product and you will also get the benefit of word of mouth advertising as people tend to discuss what they watch on TV.

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Ways through which a 'Data-Driven' Approach Anticipates Buyer Behavior - Sachin Uppal

Data is very critical to prioritization, focus and finding out your target customers. A data driven marketing approach helps you analyze, understand and gauge the mind of the consumer and thus gives insights about the customer’s mindsets and shopping habits.

Here are some ways in which you can use the data driven approach to understand the mind of the customer:

·         CUSTOMER PROFILE INSIGHTS

The best way to optimize resources is to first find out, who your Target customers actually are. This information lets you know where you’re being the most successful and who’s responding best both to your company’s services and your inside sales efforts.

By focusing on the interested customers you are able to narrow down your ad spending and gain maximum revenue with minimum cost.

·         ALIGNMENT WITH THE ORGANISATION

Data about habits, mindset and preference of your prospective buyers is a great resource to have as it helps you align your organization’s plans and goals, and also the product with the customer preferences and expectations.

If you share this information and update with the product-development team it provides additional input for potential future-features that the team may not have considered.

Similarly, you can share with the sales team so as to empower those team members with the terms and hot points that will most likely resonate in selling situations.

·         CUSTOMER PREFRENCES, NEEDS AND WANTS

Gathering data about what kind of ad media the customer is preferring is a great tool and it goes a great way in disclosing the preference of the customer and the medium he most subscribes to.

A print ad would work for someone, while a small video for someone else. By gathering and analyzing data through CRM and other tools we are able to gauge the customer’s needs and wants and also his preferences. This leads to organizational customer alignment and to more profit and sales with minimum wastage and cost.

·         DOCUMENTATION OF BUYER LIFE CYCLE

Now you capture data from website analytics, web forms, email marketing with open rates or social media stats. This data helps you understand the buyer’s life cycle better. You see statistics which help you in focusing and prioritizing and using your resources in a more productive fruitful way.

About Sachin Uppal

Sachin Uppal is an exemplary personality in the field of Marketing and Consumer communication. He comes with a 14 years of experience and has contributed to organizations such as Wipro Technologies   , National Instruments, Wipro HealthCare and Naseba. He has mastered the art of marketing and has contributed to these organizations in the fields of Marketing Acquisition, Retention, Product, Analytics and Brand Management.

Currently Sachin Uppal is the Chief Marketing Officer at Games24x7 Pvt. Ltd... Games24x7 is the largest provider of mobile games in India and Sachin’s contribution has gone a long way in making it the same. This company is the only Tiger Global funded profit making company in the B2C area.