Best Startup Growth advisor consultant in India

It is crucial to understand the critical nature of business issues. Building strategic advisory practice helps in a management team to work through these business issues. Sachin Uppal is a growth advisor and data-driven marketing officer. He has been associated with firms and organizations since its early days. He is responsible for business growth, communication strategy, and marketing of the business. With his unique skill to understand customer’s decision-making process, Sachin Uppal has led to the creation of marketing products at Play Games 24x7 Private Limited such as the viral referral program.

Strategies for business growth

• Financial Planning and Analysis –includes tools for analysis, statistics and financial information.

• Corporate Development– provides business planning, and strategic reviews.

• Capital Formation–assists in presentation, capital structures, process, modelling, and valuation. 

• Global Expansion–assistance in expansion of business through leverage of networks, reviewing treasury, assess to organizational structure, and risk management.

• Merger and Acquisitions –helps in modeling, valuation, process and finance. 

Sachin Uppal drives the consumer and market-oriented innovation portfolio. He acts as a knowledge manager for Play Games 24x7 Pvt Ltd. He has been a mentor and key advisor at various start-ups and organizations. Sachin Uppal has been associated with ventures including –

-          Direct Marketing Association (DMA) as a Board Member

-          Adby Ventures as a Business Advisor

-          Parenting startup BabyDestination.com as a Marketing Advisor

He has delivered critical goals and contributed to achieving multiple targets and profits at a very early stage. Various research work has been published internationally on consumer behaviour analysis. These methods include various statistical methods. Sachin Uppal has been contributing to the growth of Online Rummy website where one can play Rummy for real money. He has planned and conceptualized hundreds of low budget campaign and other campaigns on Search Engines, Networks, Social Media, and affiliates. He is the best startup growth advisor in India who can contribute to the growth of the business through his strategies and statistics. 

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KEY QUALITIES TO LOOK AT A BUSINESS ADVISOR

A good business advisor is a team player. He leads from the front and is not afraid of multitasking or delegation. He distributes credit and leads the company to financial and social prosperity.

According to Sachin Uppal the most important quality of a good business advisor is that he does not demand respect but commands respect and this he inculcates in all the leaders of the business.

These are some key qualities to look at in a Business Advisor:

•          CAPABILITY

A good business advisor will have the capability and competence of turning the idea into a business success and he will not leave any stone un-turned to see to it that the business idea blooms into a mega business which brings in revenues into crores.

•          PAST EXPERIENCE

A good business advisor will come with a lot of experience of converting any business into a successful venture. With his experience and expertise he will make sure that the business heads in the right direction and with his guidance the business will flourish and prosper as per Sachin Uppal Growth Advisor.

•          EXPERTISE

A good business advisor will have the expertise of and understanding of the marketing and advertising aspects of the business. He should be able to guide the leaders of the business into taking marketing decisions which prove worthy and bring success to the organization.

•         QUALIFICATIONS

A good business advisor should be well qualified and should be at least an MBA. He should also have teaching and coaching experience and he should be having all the necessary certifications which prove that he is a competent growth advisor according to Sachin Uppal.

•          DELEGATION

A good business advisor will be able to delegate and multitask. He will be a team player and he will not dominate, rather he will function as a participant in the company’s growth story. He will not run after taking credit instead he will give credit where it is due.

•          LEADERSHIP

Leadership and team spirit are two very important characteristics of a good business advisor and he will take the company with him. He will not seek special treatment or privileges instead he will distribute the credit thus he will nurture talent and bring forth prosperity for the business.

•          PROBLEM SOLVER

Problem solving is a key skill which a good business advisor should possess. He should be able to look at problems as challenges and be able to guide the business out from trouble by using his acumen and creative intelligence coupled with innovation.

Thus a good Business advisor will always keep the companies interests before his own interest. For him the company and its success is a priority and he will do his very best to ensure that the company prospers and grows financially and socially.

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CHALLENGES MARKETERS ARE FACING

With so many brands and companies from all over the world flooding the market, the competition is steep and the margins are forever declining. Moreover the cost of labor and raw materials is also going sky high and thus the company is forced to spend less on marketing and advertising.

These are some of the challenges faced by Marketers today:

• ·         CROWDED MARKET SPACES

Today the business world has cut throat competition. And there are thousands of companies selling the same products in the marketplace. In this extremely competitive market, Marketers are struggling to get the upper edge as many companies are providing products at very little margins so as to win the number game. The Marketers today have to work their brains around to create a niche for their product and also inspire brand loyalty through excellent customer service as per Sachin Uppal Growth Advisor.

• ·         LIMITED TIME AND RESOURCES

With production and labor costs touching the sky, marketers are finding it more and more challenging to get the appropriate budget and resources for their marketing endeavors. Thus marketers have to crunch on their marketing strategies and spend ad money only when it is critical and the company cannot do without it.

Moreover with the popularity Digital Marketing is gaining, marketers are facing a lot of challenges especially with the high cost of offline marketing states Sachin Uppal.

• ·         INCREASING CUSTOMER EXPECTATION

With so many players in the market and many of them selling products at throw away prices marketers are finding it more and more challenging to promote their product and inspire brand loyalty. For example JIO which took the telecom industry by storm has changed the entire telecom game in India and is leading towards price wars where all the operators are now going for numbers and keeping a lesser profit margin as per Sachin Uppal GrowthAdvisor.

• ·         LOW MARGINS AND STEEP COMPETITION

The competition is steep and the margins are reducing. Of course the customers are benefiting but marketers are facing an existential challenge and the only way out for them is to come out with better products at more reasonable prices thus killing the competition. Marketing today in India is simply a numbers game as the margins are low and competition at an all-time high.

Overall we can say that healthy competition is healthy for the customers pocket but to sustain businesses, companies need profits and to do that in India you have to maintain a balance between affordability and profitability, simply put-you need to go after numbers and that is the only way to succeed in this highly competitive market.

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Why Companies are Choosing CRM over Traditional Marketing-Sachin Uppal

Gone are the days of Traditional Marketing where marketing was based on the processes of BD executives and sales managers. The rules of the game have changes and companies are now going digital.

Digital marketing is not only cost-effective but also has a broad reach. A good CRM helps you collect, manage and analyze customer data so that you can understand your strengths and weaknesses and finally provide customer delight

A CRM helps you in many different ways. It makes everything organized and there is less chance for error. Moreover CRM is cost effective and a user-friendly.CRM can improve responsiveness and make the customer experience pleasant and enjoyable.

Here are some reasons why Companies are going for CRM as against Traditional Marketing Tools:

1.   It has Automated Operations

A CRM has its own intelligence. It avoids duplication and makes consumer data organized. It also is responsive and improves the customer experience. With the cloud-based technology gaining strength, your CRM can be accessed from anywhere in the world. This makes economic sense and leads to higher more focused productivity and efficiency.

2. CRM makes Marketing Success Measurable

CRM organizes and analyses data and, unlike traditional marketing tools, is measurable. It logs in Customer Feedback, data on repeat customers, brand sentiment and enquires made.

You can see in real time terms through graphs and pie charts in how your campaign is going. A tool which was not possible in the days of traditional marketing.

2    3. CRM helps provide Intuitive Data Analysis

CRM lets you peak into the minds of the customer. You gain access to intelligence on consumer behavior and preferences. Also through predictive analysis you can analyze whether you want to launch a campaign or not based on predictive data. This saves cost and maximizes resourcefulness

3.       

      4. CRM provides Integrated Solutions

A good CRM accumulates data from customer outreach platforms spread across mobile, social media, real-time chat support, email, telephonic and face to face. This integration of data can be subjected to analysis and budgets and strategies can be devised which will maximize output in all different dimensions.

About Sachin Uppal

Sachin Uppal is an exemplary personality in the field of Marketing and Consumer communication. He comes with 14 years of experience and has contributed to organizations such as Wipro Technologies, National Instruments, Wipro HealthCare and Naseba. 

He has mastered the art of marketing and has contributed to these organizations in the fields of Marketing Acquisition, Retention, Product, Analytics and Brand Management.

Currently Sachin Uppal is the Chief Marketing Officer at Games24x7 Pvt. Ltd... Games24x7 is the largest provider of mobile games in India and Sachin’s contribution has gone a long way in making it the same. This company is the only Tiger Global funded profit making company in the B2C area.

Read More: Ways through which a'Data-Driven' Approach Anticipates Buyer Behavior 

Ways through which a 'Data-Driven' Approach Anticipates Buyer Behavior - Sachin Uppal

Data is very critical to prioritization, focus and finding out your target customers. A data driven marketing approach helps you analyze, understand and gauge the mind of the consumer and thus gives insights about the customer’s mindsets and shopping habits.

Here are some ways in which you can use the data driven approach to understand the mind of the customer:

·         CUSTOMER PROFILE INSIGHTS

The best way to optimize resources is to first find out, who your Target customers actually are. This information lets you know where you’re being the most successful and who’s responding best both to your company’s services and your inside sales efforts.

By focusing on the interested customers you are able to narrow down your ad spending and gain maximum revenue with minimum cost.

·         ALIGNMENT WITH THE ORGANISATION

Data about habits, mindset and preference of your prospective buyers is a great resource to have as it helps you align your organization’s plans and goals, and also the product with the customer preferences and expectations.

If you share this information and update with the product-development team it provides additional input for potential future-features that the team may not have considered.

Similarly, you can share with the sales team so as to empower those team members with the terms and hot points that will most likely resonate in selling situations.

·         CUSTOMER PREFRENCES, NEEDS AND WANTS

Gathering data about what kind of ad media the customer is preferring is a great tool and it goes a great way in disclosing the preference of the customer and the medium he most subscribes to.

A print ad would work for someone, while a small video for someone else. By gathering and analyzing data through CRM and other tools we are able to gauge the customer’s needs and wants and also his preferences. This leads to organizational customer alignment and to more profit and sales with minimum wastage and cost.

·         DOCUMENTATION OF BUYER LIFE CYCLE

Now you capture data from website analytics, web forms, email marketing with open rates or social media stats. This data helps you understand the buyer’s life cycle better. You see statistics which help you in focusing and prioritizing and using your resources in a more productive fruitful way.

About Sachin Uppal

Sachin Uppal is an exemplary personality in the field of Marketing and Consumer communication. He comes with a 14 years of experience and has contributed to organizations such as Wipro Technologies   , National Instruments, Wipro HealthCare and Naseba. He has mastered the art of marketing and has contributed to these organizations in the fields of Marketing Acquisition, Retention, Product, Analytics and Brand Management.

Currently Sachin Uppal is the Chief Marketing Officer at Games24x7 Pvt. Ltd... Games24x7 is the largest provider of mobile games in India and Sachin’s contribution has gone a long way in making it the same. This company is the only Tiger Global funded profit making company in the B2C area.