KEY QUALITIES TO LOOK AT A BUSINESS ADVISOR

A good business advisor is a team player. He leads from the front and is not afraid of multitasking or delegation. He distributes credit and leads the company to financial and social prosperity.

According to Sachin Uppal the most important quality of a good business advisor is that he does not demand respect but commands respect and this he inculcates in all the leaders of the business.

These are some key qualities to look at in a Business Advisor:

•          CAPABILITY

A good business advisor will have the capability and competence of turning the idea into a business success and he will not leave any stone un-turned to see to it that the business idea blooms into a mega business which brings in revenues into crores.

•          PAST EXPERIENCE

A good business advisor will come with a lot of experience of converting any business into a successful venture. With his experience and expertise he will make sure that the business heads in the right direction and with his guidance the business will flourish and prosper as per Sachin Uppal Growth Advisor.

•          EXPERTISE

A good business advisor will have the expertise of and understanding of the marketing and advertising aspects of the business. He should be able to guide the leaders of the business into taking marketing decisions which prove worthy and bring success to the organization.

•         QUALIFICATIONS

A good business advisor should be well qualified and should be at least an MBA. He should also have teaching and coaching experience and he should be having all the necessary certifications which prove that he is a competent growth advisor according to Sachin Uppal.

•          DELEGATION

A good business advisor will be able to delegate and multitask. He will be a team player and he will not dominate, rather he will function as a participant in the company’s growth story. He will not run after taking credit instead he will give credit where it is due.

•          LEADERSHIP

Leadership and team spirit are two very important characteristics of a good business advisor and he will take the company with him. He will not seek special treatment or privileges instead he will distribute the credit thus he will nurture talent and bring forth prosperity for the business.

•          PROBLEM SOLVER

Problem solving is a key skill which a good business advisor should possess. He should be able to look at problems as challenges and be able to guide the business out from trouble by using his acumen and creative intelligence coupled with innovation.

Thus a good Business advisor will always keep the companies interests before his own interest. For him the company and its success is a priority and he will do his very best to ensure that the company prospers and grows financially and socially.

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Why Companies are Choosing CRM over Traditional Marketing-Sachin Uppal

Gone are the days of Traditional Marketing where marketing was based on the processes of BD executives and sales managers. The rules of the game have changes and companies are now going digital.

Digital marketing is not only cost-effective but also has a broad reach. A good CRM helps you collect, manage and analyze customer data so that you can understand your strengths and weaknesses and finally provide customer delight

A CRM helps you in many different ways. It makes everything organized and there is less chance for error. Moreover CRM is cost effective and a user-friendly.CRM can improve responsiveness and make the customer experience pleasant and enjoyable.

Here are some reasons why Companies are going for CRM as against Traditional Marketing Tools:

1.   It has Automated Operations

A CRM has its own intelligence. It avoids duplication and makes consumer data organized. It also is responsive and improves the customer experience. With the cloud-based technology gaining strength, your CRM can be accessed from anywhere in the world. This makes economic sense and leads to higher more focused productivity and efficiency.

2. CRM makes Marketing Success Measurable

CRM organizes and analyses data and, unlike traditional marketing tools, is measurable. It logs in Customer Feedback, data on repeat customers, brand sentiment and enquires made.

You can see in real time terms through graphs and pie charts in how your campaign is going. A tool which was not possible in the days of traditional marketing.

2    3. CRM helps provide Intuitive Data Analysis

CRM lets you peak into the minds of the customer. You gain access to intelligence on consumer behavior and preferences. Also through predictive analysis you can analyze whether you want to launch a campaign or not based on predictive data. This saves cost and maximizes resourcefulness

3.       

      4. CRM provides Integrated Solutions

A good CRM accumulates data from customer outreach platforms spread across mobile, social media, real-time chat support, email, telephonic and face to face. This integration of data can be subjected to analysis and budgets and strategies can be devised which will maximize output in all different dimensions.

About Sachin Uppal

Sachin Uppal is an exemplary personality in the field of Marketing and Consumer communication. He comes with 14 years of experience and has contributed to organizations such as Wipro Technologies, National Instruments, Wipro HealthCare and Naseba. 

He has mastered the art of marketing and has contributed to these organizations in the fields of Marketing Acquisition, Retention, Product, Analytics and Brand Management.

Currently Sachin Uppal is the Chief Marketing Officer at Games24x7 Pvt. Ltd... Games24x7 is the largest provider of mobile games in India and Sachin’s contribution has gone a long way in making it the same. This company is the only Tiger Global funded profit making company in the B2C area.

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