SOME GROWTH HACKING STRATEGIES

Growth Hacking is the name of the process of maximizing business through marketing and experimenting with different media to turn the business profitable.

Growth hacking is crucial as in today’s dynamic business environment you need to be on your toes to survive and thrive.

These are some growth hacking strategies you can use to maximize your business and profits:

• ·         Evaluate your Analytics

Analytics are very important as they give you the clear picture as to what kind of traffic your website is attracting and what are the conversion rates.

Through a thorough study of analytics you can work on the strengths, weaknesses, opportunities and threats or SWAT.

You can understand which strategy and content is successful and leading to conversion and which one is not and thus focus on the strengths and minimize the weaknesses.

• ·         Focus on Conversions

If your website or ad is attracting customers but not converting them then there is no point of the entire exercise. To make your visitors into customers you need to have great offers and in the beginning you need to invest on freebies and special offers as you are in the process of building goodwill.

Focus on conversions and not just page views and you will reap rich dividends

• ·         Monetize Customers through lifetime Value

Provide offers which last a lifetime. Don’t compromise on the quality of your product once the customer has bought into it. Maintain the quality and that will help you maintain the customers.

According to the 80-20 rule, 80 percent of your business comes from 20 percent of your customers and thus you should look at the quality and not just quantity of customers.

Maintain your product quality and focus on long-term margins. You need to monetize customers through lifetime value.

• ·         Nurture Subscribers with Email marketing

Keep connected to your customers with updates and offers through Email marketing. This is the best and the cheapest way of marketing and is cost-effective and effective.

• ·         Enhance User Experience

Enhance your user experience with interactive content and online live chat. Use bright colors and easy to read font. Post relevant pictures. Try posting small videos. Make your website fun and interactive and you will attract more customers and more growth.

• ·         Increase Website Speed

Let the customer have a pleasant swift and fast experience while browsing through your website. Useless flash and videos and more pictures and attractive content.

• ·         Irresistible offers

Provide irresistible offers to first-time customers and turn them into loyal lifetime customers. You need to invest in your business and offers initially if you wish to reap long-term dividends. One time bonanza offers attract more customers and develop loyalty and lifetime appeal.

Overall Growth hacking is crucial for business success. It is definitely the future of business and marketing. By being smart and swift and responding to the dynamics of the market, you can reap rich dividends and create a loyal customer base which gives you a lifetime of profit.

Read More - Ways to Acquire New Customers

Ways to Acquire New Customers

If you are a new business and are in the process of acquiring customers you should know and realize that it is no easy job. Especially if you are a startup or have a shortage of funds, you surely realize that customer acquisition is an expensive business.

Customers are interested in what excites them, in what gives them a high an that something extra. You need to excite the emotions of the customers to pull them towards your brand and that you can do by following some simple strategies.

Let’s have a look at some tricks of the trade to attract and acquire new customers online:

•  Social Media Marketing

More and more people are subscribing to social media sites like Facebook and Twitter. Almost everyone is coming online and making friends and interacting online. This is a huge opportunity and should not be missed. By posting relevant ads in the social media domain, you can attract and acquire more and more customers. Moreover, your ads grow as there is words of mouth and one to one interaction.

Social media marketing is an effective and reasonable way of marketing and acquiring new customers at a fraction of the cost of offline marketing

•   E-mail Marketing

Once you attract customers to your website and they subscribe to your feed or post, this is a great opportunity with great potential. After collecting all the emails and creating a mailing list, you can send regular updates, offers and news about your company, brands and products to interested customers.

This is a very effective and almost free medium of marketing which can be used to acquire new customers

•  Content Marketing

As they rightly say “Content is King”, this is absolutely true for acquiring new customers. If you are able to upload good quality content, you will be able to attract more customers and repeat visitors who will, later on, become your customers.

Be original, unique and different with your content. The More engaging the content the more it will appeal to the target audience and the more revenue your business will generate.

Thus by using all these marketing strategies you can successfully attract and acquire customers. Use E-mail marketing for mass mailing and reaching out to a broader audience, use Social Media marketing to corner your target audience and use content marketing to build credibility and repeat customers.

Read More - Why Companies are Choosing CRM over Traditional Marketing-Sachin Uppal