SOME GROWTH HACKING STRATEGIES

Growth Hacking is the name of the process of maximizing business through marketing and experimenting with different media to turn the business profitable.

Growth hacking is crucial as in today’s dynamic business environment you need to be on your toes to survive and thrive.

These are some growth hacking strategies you can use to maximize your business and profits:

• ·         Evaluate your Analytics

Analytics are very important as they give you the clear picture as to what kind of traffic your website is attracting and what are the conversion rates.

Through a thorough study of analytics you can work on the strengths, weaknesses, opportunities and threats or SWAT.

You can understand which strategy and content is successful and leading to conversion and which one is not and thus focus on the strengths and minimize the weaknesses.

• ·         Focus on Conversions

If your website or ad is attracting customers but not converting them then there is no point of the entire exercise. To make your visitors into customers you need to have great offers and in the beginning you need to invest on freebies and special offers as you are in the process of building goodwill.

Focus on conversions and not just page views and you will reap rich dividends

• ·         Monetize Customers through lifetime Value

Provide offers which last a lifetime. Don’t compromise on the quality of your product once the customer has bought into it. Maintain the quality and that will help you maintain the customers.

According to the 80-20 rule, 80 percent of your business comes from 20 percent of your customers and thus you should look at the quality and not just quantity of customers.

Maintain your product quality and focus on long-term margins. You need to monetize customers through lifetime value.

• ·         Nurture Subscribers with Email marketing

Keep connected to your customers with updates and offers through Email marketing. This is the best and the cheapest way of marketing and is cost-effective and effective.

• ·         Enhance User Experience

Enhance your user experience with interactive content and online live chat. Use bright colors and easy to read font. Post relevant pictures. Try posting small videos. Make your website fun and interactive and you will attract more customers and more growth.

• ·         Increase Website Speed

Let the customer have a pleasant swift and fast experience while browsing through your website. Useless flash and videos and more pictures and attractive content.

• ·         Irresistible offers

Provide irresistible offers to first-time customers and turn them into loyal lifetime customers. You need to invest in your business and offers initially if you wish to reap long-term dividends. One time bonanza offers attract more customers and develop loyalty and lifetime appeal.

Overall Growth hacking is crucial for business success. It is definitely the future of business and marketing. By being smart and swift and responding to the dynamics of the market, you can reap rich dividends and create a loyal customer base which gives you a lifetime of profit.

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