THINGS ENTREPRENEURS SHOULD REMEMBER WHILE BUILDING THEIR BRANDS

With a start-up starting up almost every other day businesses with weak brands are failing and dissolving and thus entrepreneurs should realise that it is critical to work on their products and brands to stay relevant and succeed.

These are certain priorities entrepreneurs should keep in mind while building their brands:

• ·         VISIBILITY AND COMMITMENT

You need to spend some time, money and effort to make your brand visible. As it is new it does have the recall value in the minds of the customers and thus you need to invest in creating that recall value for the customers.

Your brand should be extensively visible online and offline and also it should stand for something solid like a commitment. Your brand should stand for a particular quality, for example Skoda tagline says ‘simply cleaver’ and that defines Skoda. Similarly your brand should stand for something concrete according to SachinUppal growth advisor.

• ·         A GREAT PRODUCT/SERVICE

Without a great product or service your brand will fizzle out within days. In fact it is very important to work on what you are offering and make it qualitative before going for marketing and advertising.

You can fool the customer once but that will lead to a negative word of mouth and your brand failing miserably and thus it is critical to produce and sell qualitative products and to market your brand based on the quality of those products says Sachin Uppal

• ·         DIGITAL IS A GREAT WAY TO CONNECT

This is the digital age and there are no two ways about it. If you are not visible online you are not visible. Thus making your online presence felt is critical to your business success. Use the services of a digital marketing company and get a good website and invest in an SEO and SMO and other advertising platforms. This will give your brand visibility and a space in the mind of the consumers and will go a long way in creating your goodwill and brand recall value.

• ·         CREATIVITY AND UNIQUENESS

Your brand and product should be different and unique and the same should be the case with your branding and marketing campaign. You need to stand out from the crowd and need to creatively design your brand and product.

With these factors in mind create a different, qualitative and unique product and create a relevant and visible brand and spend time and money on marketing online and offline and you are sure to succeed according to Sachin Uppal growth advisor.

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