SOME GROWTH HACKING STRATEGIES

Growth Hacking is the name of the process of maximizing business through marketing and experimenting with different media to turn the business profitable.

Growth hacking is crucial as in today’s dynamic business environment you need to be on your toes to survive and thrive.

These are some growth hacking strategies you can use to maximize your business and profits:

• ·         Evaluate your Analytics

Analytics are very important as they give you the clear picture as to what kind of traffic your website is attracting and what are the conversion rates.

Through a thorough study of analytics you can work on the strengths, weaknesses, opportunities and threats or SWAT.

You can understand which strategy and content is successful and leading to conversion and which one is not and thus focus on the strengths and minimize the weaknesses.

• ·         Focus on Conversions

If your website or ad is attracting customers but not converting them then there is no point of the entire exercise. To make your visitors into customers you need to have great offers and in the beginning you need to invest on freebies and special offers as you are in the process of building goodwill.

Focus on conversions and not just page views and you will reap rich dividends

• ·         Monetize Customers through lifetime Value

Provide offers which last a lifetime. Don’t compromise on the quality of your product once the customer has bought into it. Maintain the quality and that will help you maintain the customers.

According to the 80-20 rule, 80 percent of your business comes from 20 percent of your customers and thus you should look at the quality and not just quantity of customers.

Maintain your product quality and focus on long-term margins. You need to monetize customers through lifetime value.

• ·         Nurture Subscribers with Email marketing

Keep connected to your customers with updates and offers through Email marketing. This is the best and the cheapest way of marketing and is cost-effective and effective.

• ·         Enhance User Experience

Enhance your user experience with interactive content and online live chat. Use bright colors and easy to read font. Post relevant pictures. Try posting small videos. Make your website fun and interactive and you will attract more customers and more growth.

• ·         Increase Website Speed

Let the customer have a pleasant swift and fast experience while browsing through your website. Useless flash and videos and more pictures and attractive content.

• ·         Irresistible offers

Provide irresistible offers to first-time customers and turn them into loyal lifetime customers. You need to invest in your business and offers initially if you wish to reap long-term dividends. One time bonanza offers attract more customers and develop loyalty and lifetime appeal.

Overall Growth hacking is crucial for business success. It is definitely the future of business and marketing. By being smart and swift and responding to the dynamics of the market, you can reap rich dividends and create a loyal customer base which gives you a lifetime of profit.

Read More - Ways to Acquire New Customers

Ways to Acquire New Customers

If you are a new business and are in the process of acquiring customers you should know and realize that it is no easy job. Especially if you are a startup or have a shortage of funds, you surely realize that customer acquisition is an expensive business.

Customers are interested in what excites them, in what gives them a high an that something extra. You need to excite the emotions of the customers to pull them towards your brand and that you can do by following some simple strategies.

Let’s have a look at some tricks of the trade to attract and acquire new customers online:

•  Social Media Marketing

More and more people are subscribing to social media sites like Facebook and Twitter. Almost everyone is coming online and making friends and interacting online. This is a huge opportunity and should not be missed. By posting relevant ads in the social media domain, you can attract and acquire more and more customers. Moreover, your ads grow as there is words of mouth and one to one interaction.

Social media marketing is an effective and reasonable way of marketing and acquiring new customers at a fraction of the cost of offline marketing

•   E-mail Marketing

Once you attract customers to your website and they subscribe to your feed or post, this is a great opportunity with great potential. After collecting all the emails and creating a mailing list, you can send regular updates, offers and news about your company, brands and products to interested customers.

This is a very effective and almost free medium of marketing which can be used to acquire new customers

•  Content Marketing

As they rightly say “Content is King”, this is absolutely true for acquiring new customers. If you are able to upload good quality content, you will be able to attract more customers and repeat visitors who will, later on, become your customers.

Be original, unique and different with your content. The More engaging the content the more it will appeal to the target audience and the more revenue your business will generate.

Thus by using all these marketing strategies you can successfully attract and acquire customers. Use E-mail marketing for mass mailing and reaching out to a broader audience, use Social Media marketing to corner your target audience and use content marketing to build credibility and repeat customers.

Read More - Why Companies are Choosing CRM over Traditional Marketing-Sachin Uppal

Why Companies are Choosing CRM over Traditional Marketing-Sachin Uppal

Gone are the days of Traditional Marketing where marketing was based on the processes of BD executives and sales managers. The rules of the game have changes and companies are now going digital.

Digital marketing is not only cost-effective but also has a broad reach. A good CRM helps you collect, manage and analyze customer data so that you can understand your strengths and weaknesses and finally provide customer delight

A CRM helps you in many different ways. It makes everything organized and there is less chance for error. Moreover CRM is cost effective and a user-friendly.CRM can improve responsiveness and make the customer experience pleasant and enjoyable.

Here are some reasons why Companies are going for CRM as against Traditional Marketing Tools:

1.   It has Automated Operations

A CRM has its own intelligence. It avoids duplication and makes consumer data organized. It also is responsive and improves the customer experience. With the cloud-based technology gaining strength, your CRM can be accessed from anywhere in the world. This makes economic sense and leads to higher more focused productivity and efficiency.

2. CRM makes Marketing Success Measurable

CRM organizes and analyses data and, unlike traditional marketing tools, is measurable. It logs in Customer Feedback, data on repeat customers, brand sentiment and enquires made.

You can see in real time terms through graphs and pie charts in how your campaign is going. A tool which was not possible in the days of traditional marketing.

2    3. CRM helps provide Intuitive Data Analysis

CRM lets you peak into the minds of the customer. You gain access to intelligence on consumer behavior and preferences. Also through predictive analysis you can analyze whether you want to launch a campaign or not based on predictive data. This saves cost and maximizes resourcefulness

3.       

      4. CRM provides Integrated Solutions

A good CRM accumulates data from customer outreach platforms spread across mobile, social media, real-time chat support, email, telephonic and face to face. This integration of data can be subjected to analysis and budgets and strategies can be devised which will maximize output in all different dimensions.

About Sachin Uppal

Sachin Uppal is an exemplary personality in the field of Marketing and Consumer communication. He comes with 14 years of experience and has contributed to organizations such as Wipro Technologies, National Instruments, Wipro HealthCare and Naseba. 

He has mastered the art of marketing and has contributed to these organizations in the fields of Marketing Acquisition, Retention, Product, Analytics and Brand Management.

Currently Sachin Uppal is the Chief Marketing Officer at Games24x7 Pvt. Ltd... Games24x7 is the largest provider of mobile games in India and Sachin’s contribution has gone a long way in making it the same. This company is the only Tiger Global funded profit making company in the B2C area.

Read More: Ways through which a'Data-Driven' Approach Anticipates Buyer Behavior 

Ways through which a 'Data-Driven' Approach Anticipates Buyer Behavior - Sachin Uppal

Data is very critical to prioritization, focus and finding out your target customers. A data driven marketing approach helps you analyze, understand and gauge the mind of the consumer and thus gives insights about the customer’s mindsets and shopping habits.

Here are some ways in which you can use the data driven approach to understand the mind of the customer:

·         CUSTOMER PROFILE INSIGHTS

The best way to optimize resources is to first find out, who your Target customers actually are. This information lets you know where you’re being the most successful and who’s responding best both to your company’s services and your inside sales efforts.

By focusing on the interested customers you are able to narrow down your ad spending and gain maximum revenue with minimum cost.

·         ALIGNMENT WITH THE ORGANISATION

Data about habits, mindset and preference of your prospective buyers is a great resource to have as it helps you align your organization’s plans and goals, and also the product with the customer preferences and expectations.

If you share this information and update with the product-development team it provides additional input for potential future-features that the team may not have considered.

Similarly, you can share with the sales team so as to empower those team members with the terms and hot points that will most likely resonate in selling situations.

·         CUSTOMER PREFRENCES, NEEDS AND WANTS

Gathering data about what kind of ad media the customer is preferring is a great tool and it goes a great way in disclosing the preference of the customer and the medium he most subscribes to.

A print ad would work for someone, while a small video for someone else. By gathering and analyzing data through CRM and other tools we are able to gauge the customer’s needs and wants and also his preferences. This leads to organizational customer alignment and to more profit and sales with minimum wastage and cost.

·         DOCUMENTATION OF BUYER LIFE CYCLE

Now you capture data from website analytics, web forms, email marketing with open rates or social media stats. This data helps you understand the buyer’s life cycle better. You see statistics which help you in focusing and prioritizing and using your resources in a more productive fruitful way.

About Sachin Uppal

Sachin Uppal is an exemplary personality in the field of Marketing and Consumer communication. He comes with a 14 years of experience and has contributed to organizations such as Wipro Technologies   , National Instruments, Wipro HealthCare and Naseba. He has mastered the art of marketing and has contributed to these organizations in the fields of Marketing Acquisition, Retention, Product, Analytics and Brand Management.

Currently Sachin Uppal is the Chief Marketing Officer at Games24x7 Pvt. Ltd... Games24x7 is the largest provider of mobile games in India and Sachin’s contribution has gone a long way in making it the same. This company is the only Tiger Global funded profit making company in the B2C area.