Native Advertise- The effective way of marketing.

Marketing is all about emotions and it is a proven fact that human beings are emotional. As a marketer you should know how to use emotions to your advantage as per Sachin Uppal ,Growth Advisor.

These are some tips on how to use emotions for marketing success:

• ·         HUMOR

Everyone loves humor. But your humor should be self-depreciating and not at the cost of any customer or competitor. Humor can help you catch the customers’ attention and also get him engaged.

Humor is intelligent and everybody wants to be entertained and thus by using humor in your ad campaign can help you get the customers attention, time and investment feels Sachin Uppal Growth Advisor.

• ·         HEADLINES

The headline which you give your advert is very critical. The headlines should be catchy and self-descriptive. You need to know how to play with words so that the customer gets attracted to your product and service. Taglines are very important as they stick in your mind and thus the right words can make the right connection and get the customer to go for your product

• ·         THE WOW FACTOR

Sachin Uppal feels that you need to delight the customer and have a WOW factor in your product. You need to astonish and amaze the customer. Your customer should find your product different and unique and he should see a special benefit in going for your product.

So put that extra in to your product and create a product which is different, unique and brilliant so that the moment the customer sees your product he should say Wow! In astonishment.

• ·         IMAGES AND ANIMATION

As they say ‘a picture speaks a thousand words’ the same is true for your marketing and advertising too. By using the correct colors and pictures you can get the attention of the customer and get him engaged into and interested in your product.

Create an innovative and unique logo which stays in the minds of the customers and that will increase your brand recall and more and more customers will become interested in your product.

• ·         COLORS

It is a proven fact that colors attract customers. Especially bright colors like yellow and red get the attention of the customers fast and quick. So use bright and attractive colors which attract the customer and help him buy and invest in your product.

By using these simple but effective tips you can convert your marketing and advertising campaign into a resounding success.

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THINGS ENTREPRENEURS SHOULD REMEMBER WHILE BUILDING THEIR BRANDS

With a start-up starting up almost every other day businesses with weak brands are failing and dissolving and thus entrepreneurs should realise that it is critical to work on their products and brands to stay relevant and succeed.

These are certain priorities entrepreneurs should keep in mind while building their brands:

• ·         VISIBILITY AND COMMITMENT

You need to spend some time, money and effort to make your brand visible. As it is new it does have the recall value in the minds of the customers and thus you need to invest in creating that recall value for the customers.

Your brand should be extensively visible online and offline and also it should stand for something solid like a commitment. Your brand should stand for a particular quality, for example Skoda tagline says ‘simply cleaver’ and that defines Skoda. Similarly your brand should stand for something concrete according to SachinUppal growth advisor.

• ·         A GREAT PRODUCT/SERVICE

Without a great product or service your brand will fizzle out within days. In fact it is very important to work on what you are offering and make it qualitative before going for marketing and advertising.

You can fool the customer once but that will lead to a negative word of mouth and your brand failing miserably and thus it is critical to produce and sell qualitative products and to market your brand based on the quality of those products says Sachin Uppal

• ·         DIGITAL IS A GREAT WAY TO CONNECT

This is the digital age and there are no two ways about it. If you are not visible online you are not visible. Thus making your online presence felt is critical to your business success. Use the services of a digital marketing company and get a good website and invest in an SEO and SMO and other advertising platforms. This will give your brand visibility and a space in the mind of the consumers and will go a long way in creating your goodwill and brand recall value.

• ·         CREATIVITY AND UNIQUENESS

Your brand and product should be different and unique and the same should be the case with your branding and marketing campaign. You need to stand out from the crowd and need to creatively design your brand and product.

With these factors in mind create a different, qualitative and unique product and create a relevant and visible brand and spend time and money on marketing online and offline and you are sure to succeed according to Sachin Uppal growth advisor.

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