Best Startup Growth advisor consultant in India

It is crucial to understand the critical nature of business issues. Building strategic advisory practice helps in a management team to work through these business issues. Sachin Uppal is a growth advisor and data-driven marketing officer. He has been associated with firms and organizations since its early days. He is responsible for business growth, communication strategy, and marketing of the business. With his unique skill to understand customer’s decision-making process, Sachin Uppal has led to the creation of marketing products at Play Games 24x7 Private Limited such as the viral referral program.

Strategies for business growth

• Financial Planning and Analysis –includes tools for analysis, statistics and financial information.

• Corporate Development– provides business planning, and strategic reviews.

• Capital Formation–assists in presentation, capital structures, process, modelling, and valuation. 

• Global Expansion–assistance in expansion of business through leverage of networks, reviewing treasury, assess to organizational structure, and risk management.

• Merger and Acquisitions –helps in modeling, valuation, process and finance. 

Sachin Uppal drives the consumer and market-oriented innovation portfolio. He acts as a knowledge manager for Play Games 24x7 Pvt Ltd. He has been a mentor and key advisor at various start-ups and organizations. Sachin Uppal has been associated with ventures including –

-          Direct Marketing Association (DMA) as a Board Member

-          Adby Ventures as a Business Advisor

-          Parenting startup BabyDestination.com as a Marketing Advisor

He has delivered critical goals and contributed to achieving multiple targets and profits at a very early stage. Various research work has been published internationally on consumer behaviour analysis. These methods include various statistical methods. Sachin Uppal has been contributing to the growth of Online Rummy website where one can play Rummy for real money. He has planned and conceptualized hundreds of low budget campaign and other campaigns on Search Engines, Networks, Social Media, and affiliates. He is the best startup growth advisor in India who can contribute to the growth of the business through his strategies and statistics. 

Read more -  SOME GROWTH HACKING STRATEGIES

Best Business Growth advisor in India

Business, start-ups and entrepreneurs need experts who can work and provide trainings. They suggest ways to improve chances for success of business. Sachin Uppal is a Data driven marketing advisor with an experience of 14 years in different fields of Marketing acquisition, Retention, Analytics, Product, and brand management. 

Sachin Uppal has pursued Engineering degree from Kurukshetra university and graduated with the executive program from IIM Calcutta. He has keen interest in stand-up comedy, card games, reading, fitness, and Bollywood movies. 

Sachin Uppal has been associated with organization such as Wipro Technologies and Healthcare, National instruments, and Naseba. Play Games 24x7 Private Limited which is the largest provider of online and mobile games in India has appointed Sachin Uppal as the Chief Marketing Officer. He has headed all the marketing initiatives for Play Games 24x7’s Ultimate Games and RummyCircle.He has delivered critical business goals and contributed in institutional profits and achieved multiple goals at an early stage. The unique skills of understanding the customer decision making process and technology solutions to solve market needs, Sachin Uppal has been popularly known as the ‘Data Driven Marketer’ in industry circle. 

 

Research work on consumer behaviour analysis by Sachin Uppal has been published internationally. This work is achieved through various statistical methods. He is responsible for business growth of the organization. 

 

Growth advisors and consultants nowadays offer affordable services to smaller business and start-ups. They can bring tremendous benefits when hired for right reasons.Growth advisors can be hired in order to provide unbiased feedbacks, advice management, create road maps, market research, and provide expertise review. It helps enhance the business performance and increase the presence, reputation, and revenue. 

Consultants and growth advisors play a vital role for facing challenging circumstances and review business plans and strategies. They provide advice that helps to save money, time, and aggravation.

KEY QUALITIES TO LOOK AT A BUSINESS ADVISOR

A good business advisor is a team player. He leads from the front and is not afraid of multitasking or delegation. He distributes credit and leads the company to financial and social prosperity.

According to Sachin Uppal the most important quality of a good business advisor is that he does not demand respect but commands respect and this he inculcates in all the leaders of the business.

These are some key qualities to look at in a Business Advisor:

•          CAPABILITY

A good business advisor will have the capability and competence of turning the idea into a business success and he will not leave any stone un-turned to see to it that the business idea blooms into a mega business which brings in revenues into crores.

•          PAST EXPERIENCE

A good business advisor will come with a lot of experience of converting any business into a successful venture. With his experience and expertise he will make sure that the business heads in the right direction and with his guidance the business will flourish and prosper as per Sachin Uppal Growth Advisor.

•          EXPERTISE

A good business advisor will have the expertise of and understanding of the marketing and advertising aspects of the business. He should be able to guide the leaders of the business into taking marketing decisions which prove worthy and bring success to the organization.

•         QUALIFICATIONS

A good business advisor should be well qualified and should be at least an MBA. He should also have teaching and coaching experience and he should be having all the necessary certifications which prove that he is a competent growth advisor according to Sachin Uppal.

•          DELEGATION

A good business advisor will be able to delegate and multitask. He will be a team player and he will not dominate, rather he will function as a participant in the company’s growth story. He will not run after taking credit instead he will give credit where it is due.

•          LEADERSHIP

Leadership and team spirit are two very important characteristics of a good business advisor and he will take the company with him. He will not seek special treatment or privileges instead he will distribute the credit thus he will nurture talent and bring forth prosperity for the business.

•          PROBLEM SOLVER

Problem solving is a key skill which a good business advisor should possess. He should be able to look at problems as challenges and be able to guide the business out from trouble by using his acumen and creative intelligence coupled with innovation.

Thus a good Business advisor will always keep the companies interests before his own interest. For him the company and its success is a priority and he will do his very best to ensure that the company prospers and grows financially and socially.

Read More - HOW FLYERS, BROCHURES AND PRINT ADS HELP YOU TASTE MARKETING SUCCESS

HOW FLYERS, BROCHURES AND PRINT ADS HELP YOU TASTE MARKETING SUCCESS

Print advertising like flyers, brochures and print ads were always in and still are. They are the preferred source of marketing for small and medium businesses. They come with many advantages like wider reach, targeting localities, low overall cost and high ROI says Sachin Uppal.

These are some reasons why print advertising can help you succeed in marketing your product or service:

•          THINK GLOBAL ACT LOCAL

With flyers and print ads you can think global and act local. You can offer a great product and also advertise it within your budget. You can easily target specific audiences for your product or service. Your product can be world class and you can market it locally so as to gain a hold on maximum market size and also get a bigger piece of the pie

•          WIDER REACH

With print ads you have a wider reach. Everyone who buys the newspaper or magazine will see your ad and will be exposed to it. Thus you get an advantage of a wider reach and thus can reach more customers with a single ad in a magazine or newspaper and also get a great ROI as per Sachin Uppal Growth Advisor.

•          EASY TO TARGET LOCALITIES

Also with flyers and brochures it is easy to target localities and you can target one locality at one time and thus spread your wings wide encompassing the whole city or state-locality by locality, according to Sachin Uppal Growth Advisor.

•          GREAT FOR SMALL AND MEDIUM SIZE BUSINESSES

Flyers and brochures are great for small and medium size businesses as they are not very expensive and they have a wide reach and the entire locality or community can be targeted and small and medium size businesses can be greatly benefit

•          IMAGES HAVE A GREATER IMPACT THAN WRITTEN WORDS

It is also a very good idea to instill images in your print ads and flyers as images have a greater impact and increase the receptivity and stay in the minds of the customers. As they say a picture speaks louder than words the same is true for print ads.

Thus by using print media wisely and smartly you can widen your reach and also lower your advertising and marketing cost and thus get a fantastic ROI from your print ad campaign.

Read More - CHALLENGES MARKETERS ARE FACING

CHALLENGES MARKETERS ARE FACING

With so many brands and companies from all over the world flooding the market, the competition is steep and the margins are forever declining. Moreover the cost of labor and raw materials is also going sky high and thus the company is forced to spend less on marketing and advertising.

These are some of the challenges faced by Marketers today:

• ·         CROWDED MARKET SPACES

Today the business world has cut throat competition. And there are thousands of companies selling the same products in the marketplace. In this extremely competitive market, Marketers are struggling to get the upper edge as many companies are providing products at very little margins so as to win the number game. The Marketers today have to work their brains around to create a niche for their product and also inspire brand loyalty through excellent customer service as per Sachin Uppal Growth Advisor.

• ·         LIMITED TIME AND RESOURCES

With production and labor costs touching the sky, marketers are finding it more and more challenging to get the appropriate budget and resources for their marketing endeavors. Thus marketers have to crunch on their marketing strategies and spend ad money only when it is critical and the company cannot do without it.

Moreover with the popularity Digital Marketing is gaining, marketers are facing a lot of challenges especially with the high cost of offline marketing states Sachin Uppal.

• ·         INCREASING CUSTOMER EXPECTATION

With so many players in the market and many of them selling products at throw away prices marketers are finding it more and more challenging to promote their product and inspire brand loyalty. For example JIO which took the telecom industry by storm has changed the entire telecom game in India and is leading towards price wars where all the operators are now going for numbers and keeping a lesser profit margin as per Sachin Uppal GrowthAdvisor.

• ·         LOW MARGINS AND STEEP COMPETITION

The competition is steep and the margins are reducing. Of course the customers are benefiting but marketers are facing an existential challenge and the only way out for them is to come out with better products at more reasonable prices thus killing the competition. Marketing today in India is simply a numbers game as the margins are low and competition at an all-time high.

Overall we can say that healthy competition is healthy for the customers pocket but to sustain businesses, companies need profits and to do that in India you have to maintain a balance between affordability and profitability, simply put-you need to go after numbers and that is the only way to succeed in this highly competitive market.

Read More  - THE BENEFITS OF GIVING ADS ON TV

THE BENEFITS OF GIVING ADS ON TV

Even today TV has a wider reach than other mediums of entertainment and thus TV ads are very effective in creating goodwill and increasing recall value in the minds of the customers. TV is also the preferred medium for most housewives who are the buying decision makers in the households.

These are the reasons why TV ads are still a great marketing medium:

• ·         WIDER REACH

Most middle class households have TV’s nowadays and many of the families spend hours glued to the TV. The popularity of TV’s is very wide and even the lower middle class identifies with the serials and movies coming on TV. As TV ads have a wider reach and a bigger audience they make for great investment as they reach almost every other household and especially to the housewives who are the main shoppers in the family as per Sachin Uppal Growth Advisor.

• ·         PREFERRED MEDIUM

The TV is on at least 4 hours a day be it watching, News, Movies or serials and thus as the TV is the preferred medium of entertainment for most Indian households, it makes complete sense in giving ads on TV as they will reach the highest number of viewers as TV is the preferred medium for most Indians states Sachin Uppal Growth Advisor.

• ·         EFFECTIVENESS

Ads on TV have subliminal messages hidden behind them and are very effective in sending messages across the subconscious mind and this tends to build a space for the brand in the individuals mind and he will prefer the advertised product as compared to other competitor’s products while making the buying decision.

• ·         RECALL VALUE

Well-made TV ads have a very high recall value. Everyone remembers the Nirma ad or the Cadbury ads as they have struck a chord with the audience and keep them captivated and finally help them make their buying decisions, states Sachin Uppal, Growth Advisor.

• ·         TRUST AND GOODWILL

By giving ads on TV the company increases its trust level and goodwill. More and more people get influenced through TV ads and tend to buy the products which are advertised on TV. Thus TV ads are the best and most preferred means of marketing and advertising says Sachin Uppal.

Thus TV ads can help you increase the popularity and goodwill of your product and you will also get the benefit of word of mouth advertising as people tend to discuss what they watch on TV.

Read More - OFFLINE STRATEGIES WHICH STILL WORK IN TODAY'S BUSINESS ENVIRONMENT

OFFLINE STRATEGIES WHICH STILL WORK IN TODAY'S BUSINESS ENVIRONMENT

Offline and real world marketing is still in vogue and there are many different old school methods which work today too. Marketers should take advantage of all the different offline and real world marketing strategies so as to make a mark for themselves and create a niche for their brand.

These are some offline marketing strategies which still work today:

• ·         BUSINESS CARDS

Good and interesting business cards will always help clients take notice. You can add a picture or two on your card as well and you can write about the USP’s of your company and a small gist about what you do. People still preserve business cards and refer to them whenever they have a requirement. Thus your business card should be sleek and smart and should catch the attention of the client or the customer according to Sachin Uppal GrowthAdvisor.

• ·         CONTESTS AND GIFTS AND QUIZZES

It is also a good idea to organize contests and quizzes and give souvenirs to all who are present. You can give a company logo embossed cup or a logo t-shirt and this will make the customer take notice and he will be reminded of your company and your brand whenever he wears the t-shirt or whenever she drinks coffee from the cup as states Sachin Uppal.

• ·         MAKING COLD CALLS

Although most businesses think that making cold calls is passé, it actually isn’t. Even today many customers are acquired through cold calling and although it has low conversion rates and success rate it is still worth a go as it does contribute to the business success says Growth Advisor Sachin Uppal.

• ·         SPONSORING A COMMUNITY EVENT

It is also a good idea to sponsor a community event. This way you garner goodwill and also promote your brand on a public platform for a very low investment. Thus this is the most effective way of keeping your brand in the minds of the customers as whenever they will think of the event they will also be reminded of your brand.

• ·         GUERILLA MARKETING

This kind of marketing is still in vogue and can be a very creative endeavor too. You can have flash board holding young girls with the logo of your brand on the highway, you can dress salespersons as cartoon characters and promote your brand and there are many more ways of doing it. The basic purpose is to create a surprise and thrilling experience and be in the mind of the customer states Sachin Uppal.

Thus by using these offbeat offline marketing strategies you can grow your brand and business and take advantage of business opportunities by getting customers interested in your product and becoming brand loyal to your company according to Sachin Uppal Growth Advisor.

Read More - THE IMPORTANCE OF TRADITIONAL MARKETING IN A MODERN WORLD

THE IMPORTANCE OF TRADITIONAL MARKETING IN A MODERN WORLD

Traditional marketing is still very much in and is here to stay as Indian customers want face to face interaction and want to see and touch the product before going for it. They want a face for the product and want a demo before buying the product. Thus traditional marketing is still very much effective and makes sense from an Indian consumer point of view.

These are some reasons why traditional marketing is still important in the modern world:

• ·         REAL WORLD IS REAL WORLD

Even though digital marketing is catching up, real world is still real world and thus most Indian customers still prefer to buy after seeing and feeling the product. Most youngsters are no doubt buying a lot of products online but most other age groups are still buying products from tradition sources like shops and showrooms and thus traditional marketing is still in vogue according to Sachin Uppal Growth advisor.

• ·         TRADITIONAL MINDSETS OF CUSTOMERS

Most Indian customers have a traditional mindset and are uncomfortable buying a product without seeing and feeling it. They feel it is a big risk going for a product without feeling, touching and seeing it and thus it becomes critical to undertake traditional marketing as the middle class Indian mind is still traditional.

• ·         FACE TO FACE HUMAN INTERACTION AND TRUST

Indians prefer face to face interaction and want a demo of the product before going for it and thus traditional marketing like billboards and newspaper ads still attract the customers who subscribe to these traditional sources like TV, radio and newspapers. Moreover customers want to have a face to face interaction with the sales person and buy on trust and guarantee states Sachin Uppal Growtth Advisor.

• ·         LACK OF TRUST IN ONLINE MARKETING AND PRODUCTS

Many times products bought online are defective and damaged and it becomes a tough ordeal getting it replaced and thus Indian customers want to go to a shop see the product, test it and then go for it. There is still a lack of trust in online marketing and traditional sources are still preferred.

• ·         HUMAN FACTOR

Indian consumers want the human factor in the product they are purchasing. They want a face for the product and want face to face interaction which is not possible in online marketing.

Thus traditional marketing is here to stay and it has its own traditional market which will never die off.

Read More - MISTAKES TO AVOID IN YOUR MARKETING CAMPAIGN

MISTAKES TO AVOID IN YOUR MARKETING CAMPAIGN

There are a lot of things that have to be kept in mind while finalizing your marketing strategy and plan. You need to keep the customer delighted and also make profits. Many times we end up taking rash decisions which dents our brand image and customer base and thus it is very important to anticipate the mistakes and avoid them as much as possible

These are some mistakes you should avoid while planning your marketing strategy:

·         LACK OF RESEARCH AND TESTING

It is very important to research and test your product before you finally launch it. You should conduct surveys and distribute free samples and take the feedback seriously so that you can mold your final product according to the customer tastes and requirement

·         GAUGING TARGET MARKET

It is critical to understand and narrow down your target market. Then you can study the psychology of that particular market segment and can decide on a marketing strategy which will attract your target audience, according to Sachin Uppal Growth Advisor.

·         CUSTOMER RETENTION

Once you have a customer base, you should not take them for granted. You should focus on retaining your already existing customers by providing them with satisfaction and delight and then should you target acquiring more customers. The key to marketing success is never to take your customers for granted

·         IMITATING COMPETETIORS

Another mistake to avoid is to imitate competitors. You have to have your own USP. You need to be different and unique. You need to build your brand in such a manner that it stands for uniqueness and quality. Don imitate instead improvise and create and you will be successful according to Sachin Uppal Growth advisor.

·         LACK OF PERSONALIZATION

It is very important to aim towards customer delight and add personalization to your client interactions like wishing them on birthdays and anniversaries. This shows the customer that you really care and he will thus become loyal to your brands and product states Sachin Uppal.

Finally it is very important to understand that the customer is the reason for your business to exist and he should be treated like royalty. By avoiding the above mentioned mistakes you can make your marketing campaign successful and promote and make profit successfully.

Read More - What is inbound marketing and why it is important

What is inbound marketing and why it is important

Inbound marketing is a unique approach to marketing. Instead on blasting and bombasting content and ads on consumers forcefully, inbound market functions in a subtle way by providing information, guidance, direction and delight.

Inbound marketing respects the space and privacy of the consumer. It only suggests and encourages through content, be it through flyers, newspaper and magazine articles or through events.

The customer gets the information subtly and is able to assimilate it well which finally lead to the customer being led to the companies marketplace and buying the product, finally leading to customer delight according to SachinUppal Growth Advisor

Inbound marketing brings the customer to the company rather than the company going to the customer and thus there are much more chances of sales and conversions.

These are the reasons why inbound marketing is important:

• ·         AFFORDABILITY

Inbound marketing is affordable and cost effective. You don’t have to spend thousands of rupees for your marketing campaign and you can start small. Sachin Uppal says that by writing articles in newspapers and magazines and distributing flyers you can easily attract customers and multiply your business

• ·         IT'S NATURAL

Inbound marketing is not pushy. It does not force content on the customers. It only suggests and that is the best way to convince the customer. The customer feels good that his privacy is not violated and by subtle references there are more chances of him converting

• ·         GETS MORE LEADS AT LESS COST

Inbound marketing gets many leads as whosoever reads the content will automatically be attracted to your product or service as subtle and subliminal messages work wonders in marketing and you can do all this at a fraction of the cost of outbound marketing.

• ·         LONG LASTING

The impact of inbound marketing stays with the customer because it makes its way to the subconscious mind of the customer. So whenever a need for a product arises he will automatically be directed to your product or service

Read More - Native Advertise- The effective way of marketing

Native Advertise- The effective way of marketing.

Marketing is all about emotions and it is a proven fact that human beings are emotional. As a marketer you should know how to use emotions to your advantage as per Sachin Uppal ,Growth Advisor.

These are some tips on how to use emotions for marketing success:

• ·         HUMOR

Everyone loves humor. But your humor should be self-depreciating and not at the cost of any customer or competitor. Humor can help you catch the customers’ attention and also get him engaged.

Humor is intelligent and everybody wants to be entertained and thus by using humor in your ad campaign can help you get the customers attention, time and investment feels Sachin Uppal Growth Advisor.

• ·         HEADLINES

The headline which you give your advert is very critical. The headlines should be catchy and self-descriptive. You need to know how to play with words so that the customer gets attracted to your product and service. Taglines are very important as they stick in your mind and thus the right words can make the right connection and get the customer to go for your product

• ·         THE WOW FACTOR

Sachin Uppal feels that you need to delight the customer and have a WOW factor in your product. You need to astonish and amaze the customer. Your customer should find your product different and unique and he should see a special benefit in going for your product.

So put that extra in to your product and create a product which is different, unique and brilliant so that the moment the customer sees your product he should say Wow! In astonishment.

• ·         IMAGES AND ANIMATION

As they say ‘a picture speaks a thousand words’ the same is true for your marketing and advertising too. By using the correct colors and pictures you can get the attention of the customer and get him engaged into and interested in your product.

Create an innovative and unique logo which stays in the minds of the customers and that will increase your brand recall and more and more customers will become interested in your product.

• ·         COLORS

It is a proven fact that colors attract customers. Especially bright colors like yellow and red get the attention of the customers fast and quick. So use bright and attractive colors which attract the customer and help him buy and invest in your product.

By using these simple but effective tips you can convert your marketing and advertising campaign into a resounding success.

Read More - THINGS ENTREPRENEURS SHOULD REMEMBER WHILE BUILDING THEIR BRANDS